By Eli Baruti | for Moakanyi Magazine

Starting a business during COVID-19 can be stressful, difficult but it is not impossible. Many people may think it is a bad idea to pursue entrepreneurship in such uncertain times, convincing as it may be, but the fact is that any business with proper planning, and management has a potential to thrive during this pandemic.

COVID-19 pandemic has had a huge impact on the economy, both for the businesses and individuals. Most businesses depend on the movement of people to make money while some depend on crowding, due to COVID-19 these businesses have been negatively impacted, some having to close down while others still operate but in difficulty, the underlying factor for these is slow or negative growth.

Many companies have had to adapt their operations in line with COVID-19 protocols like social distancing. These conditions may have made it difficult for most companies to survive and stay afloat, but what if as a start-up company, instead of referencing your fear by those you learn from their rough patches and develop a company that will be most compatible with the current conditions?

These negative impacts require a different approach, a “New normal” as it is often said. In your transition to the “New normal” you will need branding and publicity for people to be aware, even in case of building a start-up. In both events, Eli Media is your best bet for creating or repurposing your brand and advertising your business. Our prices are reasonable and friendly, because we know and understand the struggle of building a business in these trying times of the pandemic.

Eli Media is business that provide graphic design and printing services. We have managed to stay afloat even during this pandemic through the use of social media to reach out to our clients. Through Facebook, WhatsApp and Instagram we have and still managing to operate even in an event of a lockdown, we consult, set up meetings and attend through social media, we also make through social media. In instance, we reach to the masses through Facebook posts where we make people aware of our brand and our services, we make advertisements, specials, promotions then boost those to reach and engage a lot people specifically targeted through goal insights.

In our Facebook posts, there a Call to Action (CTA) button where you can click and it leads you to our WhatsApp where you can engage further, place your orders and receive your delivery in form of a soft copy. The soft copies are sent through any platform the client prefers; WhatsApp, Facebook, Instagram or email while payments are made digitally through transferring to our account, e-Wallet, mobile money or PayPal. In an event where a client wants their product as a hard copy, we send it through courier services in occasion of a lockdown.

At Eli Media, we design and print logos, trademarks, business cards, letterheads, flyers, posters, banners among others. We also do copy and scan your documents. Creating a strong brand, making people aware of that brand is very vital for any business, and it mostly important in this era of COVID-19 pandemic. As a business, you need not to worry in an occurrence of a lockdown, you need to rest assured knowing you can reach your clients in the comfort of your house. All your need is an online presence and Eli Media will help you take care of the rest. We will design Facebook banners, adverts, and promotional visuals to entice clients and drive traffic your side.

Research have shown that people buy products that they are familiar with, and nowadays people spend most of their time online. In that regard it is important for any business establish an online presence and good online advertisement so that clients can get familiar with their brands.

If you are considering to build a start-up, build brand awareness, and advertise your products, either online or physically Eli Media is here for you. If your existing business impacted negatively by COVID-19 pandemic. If your sales have dropped and your brand popularity experienced a blow. If you are looking to resuscitate your brand awareness to increase sales but you are met with heavy costs. Eli Media is your best bet to get the job done.