The Diversification Clock
Intellectual - Foresight & Big Ideas · Editorial By Moakanyi Magazine · Global Issue · June 2026 Botswana has spent decades being told to diversify, and decades doing it slowly because diamonds kept the lights on. That comfort has now become a constraint, because...
Preparation – Be Prepared to succeed
In 1907, Baden-Powell, an English soldier, devised the Scout motto: Be Prepared. In Scouting for Boys, Baden-Powell wrote that to be prepared means “you are always in a state of readiness in mind and body to do your duty.” More than a century later, preparedness is...
The Twanavative Future: Mmoloki, Patents, and the Innovativeness of Batwana Women
By Oscar Habeenzu | for Moakanyi Magazine Out of the sixteen countries in Southern Africa (SADC), the most inventive and innovative women are from Botswana, as was revealed by a report by the UK Intellectual Property Office in September 2019, titled “Gender Profiling...
A Beginner’s Guide to Intellectual Property Rights for Zimbabwean SMEs
In an increasingly competitive marketplace, protecting intellectual property (IP) is essential for small and medium-sized enterprises (SMEs). Intellectual property rights safeguard the creations of the mind, such as inventions, designs, trademarks, and artistic works,...
EXPECTATIONS: A FRUIT CAN EITHER BE BITTER OR TOO SWEET. WHAT DO YOU FANCY?
Beyond our hope sits expectation. Expectation is the belief one has about the anticipated future or outcome of a certain predicament. It is a mental picture of how we hope incidents or events would unfold like. But unfortunately, expectations are never guaranteed...
The Role of SEO in Digital Marketing
Search engine optimization (SEO) is an essential component of any digital marketing strategy. It's the process of improving the visibility and ranking of a website or a web page in search engine results pages (SERPs). A well-optimized website can drive organic traffic...
How to Build a Strong Online Reputation
Online reputation is vital for any business in today's digital age. With the rise of social media and review sites, it's easier than ever for customers to share their experiences with a business, both good and bad. This means that businesses need to be proactive in...
How to Build a Strong Online Reputation
Online reputation is vital for any business in today's digital age. With the rise of social media and review sites, it's easier than ever for customers to share their experiences with a business, both good and bad. This means that businesses need to be proactive in...
The Power of Influencer Marketing
Influencer Marketing has been growing in popularity in recent years, and for good reason. It's a powerful tool that can help businesses to increase brand awareness, drive sales, and build trust with customers. In this article, we're going to take a look at the power...
A Cool Reminder: The Importance of Authenticity in Digital Marketing
In the ever-changing world of digital marketing, it can be easy to get caught up in the latest trends and tactics, but one thing that never goes out of style is authenticity. In today's digital landscape, consumers are bombarded with an overwhelming amount of content...
Passive Advertising is key to Future Sales Revenue
It is not a secret, but passive advertising is the key to future sales revenue, and Tesla is the best proof of this concept.
Marketing Strategy, Optimisation and Social Media Platforms
A Marketing Strategy of today is the same as a Digital Marketing Strategy, because all marketing is now digital. It is important to make sure that the team responsible for developing and executing a marketing strategy must include Web Designing, SEO & SEM,...
Budgeting for Digital Marketing in Africa
In an age of instant results and DIY, many business owners assume they can do their own digital marketing, and attain desired sales results, without a budget. That does not work and never ends well. It is always important for a business to have a digital marketing...
SADC agricultural standards — consumer demand and adoption — across SADC member states
Walk into an agro-dealer in one SADC capital and a farmer can, in theory, buy seed certified under a regional system rather than a purely national one. Walk into the same class of shop two borders away, and the shelf may look identical while the certification behind...
Googlicability: What Makes You more Visible on Google in East Africa
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Googlicability: What Makes You more Visible on Google in Botswana
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Googlicability: What Makes You more Visible on Google in Zambia
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Googlicability: What Makes You more Visible on Google in South Africa
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
SADC regional tourism platform — consumer demand and adoption — for regional operators
A tourist who wants to visit three SADC countries in one trip still needs, in most cases, three separate visa applications, three sets of border formalities and three currencies' worth of friction before booking a single hotel room. SADC has just launched a...
Tisane Herbal Teas: The Rise of Speciality Tea in South Africa
Tisane Hebral Tea is evidence that there is a rise in of speciality tea in South Africa, as the increased consumption of tea has evolved, creating demand for speciality teas, just as is for Coffee. The rise in demand for speciality tea in South Africa is due to not...
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