Brand safety
Consumers - Digital Marketing & Social · Editorial By Moakanyi Magazine · Global Issue · June 2026 The instinct in a downturn is to shout louder; the discipline is to speak more carefully. As the World Bank cuts its global growth outlook to 2.5% and warns of a...
How John Arufandika is Shaping Africa’s Digital Future Through AI and Scalable Media Solutions
In Africa's rapidly evolving digital space, businesses are increasingly turning to experts who can not only navigate technological advancements but also implement them at scale. John Arufandika is one such expert-bringing over 15 years of experience in digital product...
SADC regional quality winners — consumer demand and adoption across SADC member states
A shopper buying tinned beef in Manzini, plaster in Bulawayo or a soft drink in Lusaka this week is almost certainly unaware that the company behind any of those products just won a regional quality award. That gap between institutional recognition and consumer...
Africa’s Remote Talent Advantage #4: Speak to the World-Multilingual Support from One Continent
Global Business Needs a Multilingual Voice In today’s global marketplace, reaching customers in their own language isn’t just a courtesy-it’s a competitive necessity. As companies scale into new regions, they’re discovering that communication is the difference between...
The Role of AI and IoT in Africa’s Energy Transition
As Africa pursues sustainable energy, the conversation is no longer just about panels and batteries-it's also about intelligence. Artificial Intelligence (AI) and the Internet of Things (IoT) are beginning to reshape how energy is monitored, managed, and optimized....
Exo360 Bright drone shoots VR content on the fly
What is it that you desire? Often people do not have a clue what it is they want, they just know what they do not want. Now is a good time to evaluate your goals and determine the end result. Watching the news the other day, it occurred to me that people who have...
Starbucks, Neuromarketing and Your Brand
Globally, Starbucks has a policy of writing their customers’ names on each order placed, and in some countries, they now have gone a step further to misspell one’s name as a branding strategy. Starbucks is actually making lot’s money from just calling our...
SADC Tourism Programme approval — regional demand and access across SADC member states
A regional visitor booking a safari in northern Tanzania and a beach extension in Mozambique still has to reason through two visa regimes, two mobile-money ecosystems and two sets of consumer-protection rules to complete a single holiday. That friction is the...
The Big Five of Social Media in Botswana
Social Media has shaped many economies, as it is the frontier of technology at present, and the Botswana economy is no exception, whether or not it has little over a million internet users. Whilst Botswana’s population is 2.3 million and internet users are just over...
The Big Five of Social Media in Botswana
Social Media has shaped many economies, as it is the frontier of technology at present, and the Botswana economy is no exception, whether or not it has little over a million internet users. Whilst Botswana’s population is 2.3 million and internet users are just over...
The Big Five of Social Media in Zambia
In Zambia, the most used social network is Facebook, followed by LinkedIn, YouTube, Instagram and then Twitter on number five. Generally, Zambians in Zambia are not using social media as much as can be used, due to literacy, availability of relevant content and cost...
The Big Five of Social Media in Zambia
In Zambia, the most used social network is Facebook, followed by LinkedIn, YouTube, Instagram and then Twitter on number five. Generally, Zambians in Zambia are not using social media as much as can be used, due to literacy, availability of relevant content and cost...
The Big Five of Social Media in South Africa
There can never be a conversation of a Digital Economy without the social aspects of the same, and social media networks are at the centre of that subject, even in South Africa. Your business or brand in South Africa, can no longer afford to ignore YouTube, Facebook,...
RTGS multi-currency platform — consumer demand and adoption for businesses across SADC
The bank customer sending money across a SADC border has historically experienced regional integration as a wait: two, three, sometimes more days between instructing a payment and having it reflect on the other side. That wait is the contradiction now facing a system...
Comoros membership across SADC — consumer demand and adoption — for regional operators
The Union of the Comoros became SADC's sixteenth member state this month, at the bloc's 38th Summit of Heads of State and Government in Windhoek, and the announcement invites an assumption that regional retailers, e-commerce platforms and consumer-goods...
SADC industrialisation action plan — regional demand and access for regional operators
A strategy built to raise manufactured exports to half of the region's outbound trade says almost nothing, on its face, about the shopper in Manzini, Gaborone or Lusaka who currently pays import prices for goods a neighbouring member state could plausibly...
SADC trade facilitation programme — consumer demand and adoption — and what comes next
Ministers describe a trade facilitation programme as a way to reduce the cost of doing business across a region. Almost nothing in that sentence tells a shopper in Lusaka, Maputo or Gaborone whether the imported goods on the shelf in front of them will get cheaper,...
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