AFRICA THINKS HERE

On-the-ground business intelligence in Zimbabwe, since July 2017.

Section

Intellectual

SOPs are a must for Scaling Up a Business and Managing IP

Standard Operating Procedures (SOPs) are essential for businesses looking to scale up and protect their Intellectual Property (IP). Business owners who are aware of the importance of SOPs in managing their business and protecting their IP can leverage the benefits of...

The Power of Influencer Marketing

Influencer Marketing has been growing in popularity in recent years, and for good reason. It's a powerful tool that can help businesses to increase brand awareness, drive sales, and build trust with customers. In this article, we're going to take a look at the power...

Growing a Business using Intellectual Property in West Africa

Growing a Business using Intellectual Property in West Africa

West African business owners must know that Intellectual Property is very important for a business, because it is at the core of business development, as represented by Trademarks, Copyright, Trade Secrets, Patent, and Utility Models. Intellectual property (IP) is an...