By Oscar Habeenzu | for Moakanyi Magazine
Since 1995, I have been using social media, and after decades of active participation in “all things internet”, in 2017 I created a Digital Marketing course that was offered as a diploma in Zimbabwe and Zambia, and laying the foundations of a business that has gone continental.
This course has been built on the foundation of books written and published since 2006 on consumer behaviour, technology and social media, all available on Amazon.com. The books include Everyone Online Zimbabwe, Beyond Rebellion, Brand Ideology, and A Successful Website.
This course has been delivered and taught to executives, diplomats, entrepreneurs, public service officials, teachers, lecturers, students, and even stay at home moms.
There are eight areas that the course has been modulised into, creating relevant subjects for African communities, whether business or social, they can be learned and implemented, bringing desired results.
Glocalisation, Social Media and the Digital Economy
Glocalisation is the practice of conducting business according to both local and global considerations. Subjects for discussion and mastering in this module include The Social Web, Social Networks for Business and Brands, Social Media Assets, and Webcology.
Online & Financial Consumer Behaviour
Consumer Behaviour is a necessary social science to understand as an entrepreneur, especially e-commerce behaviour. Subjects for discussion and mastering in this module include The Visibility Code, Brand Ideology, The Social Generations, The Waterhole Theory, Emotional Banking, The Web Consumers.
Digital Public Relations & Social Culture
Public relations on the internet and social media is more important now as it is in person. Subjects for discussion and mastering in this module include Social Customer Relationship Management (sCRM), Social Media Storms, Business Etiquette on Social Media, A Successful Website, Social Listening, and Brand Ideology.
Social Media Advertising & Design
This module teaches the basics of creating an advert, slideshows, editing videos, and publishing them in the right places; how to manage the creative process of all digital adverts. Lessons are practical, and include an assignment. In this module includes topics like Types of Social Media Adverts, The Art of War (A Book of Strategy), Three Step Approach to Social Media Advertising, Building a Good Image Gallery.
Content Marketing
This module includes topics like News Articles, Infographics, White Papers, eBooks, Reports, Podcasts, Newsletters, Videos, Social Media Posts, Case studies and Profiles, The Content Bike, The Marketing Funnel, The Purchase Funnel, The New Digital Marketing Funnel, 14 Types of Content for Digital Marketing, Content Marketing Tips for the Buyer.
Emailing Marketing
In this module the marketer learns how to create a following and converse with them on a regular basis using the most important communication tool of the internet, email. In this module includes topics like Basics of Email Marketing, Email Marketing 101, and Getting Started with MailChimp.
Digital Strategy
In this module the entrepreneur translates corporate strategy into the digital world, ensuring that the “Internet of Things” works to the advantage of the company using topics like Growth Hacking, The Art of War, Social Return on Investment (ROI), Social Media Intelligence and Statistics.
Cyber Security
In this module topics include Legal Basics of Internet and Social Media, Intellectual Property, Social Media Storms II, Protecting Gadgets, Social Media Etiquette II, Conflict Resolution, Privacy Statements, Disclaimers, and Content Laws.
